March 26, 2012 // Franchising.com // West Palm Beach, FL – Prospecting using personalized URLs (PURLs) and customized promotional products in conjunction with a direct marketing campaign is a sure way to get qualified leads. Sending personalized sales materials to potential customers not only gets their attention, it gives them an easy way to reach you.
Let’s say you’re a developer looking to sell units in your housing project. You mail customized sales letters addressed to the recipients containing detailed information about their current property. You offer them a complimentary market valuation of their home, an introduction to your new project, a customized promotional item as an enticement to take the next step and a PURL for them to get more information online and easily be able to contact you.
Potential customers follow the PURL (developer@new_project.com/customer_name) to the customized website, where they are greeted by name. Information fields on the page are automatically populated, enabling them to send you a message or simply request that you contact them. This landing page provides additional information about you, your offer, the development and the opportunity to choose the customized promotional product they want you to bring to the appointment they request.
The mailing list and property information can be researched or purchased. The form letters and PURLs can be produced in house or outsourced. “The customized promotional products can be sourced from EmbroidMe,” said Christine Marion, MAS, director of retail operations for EmbroidMe. “We are prepared to assist you in finding just the right item, from flashlights and tool sets to table clocks and wine openers.”
This concept is adaptable to most any industry. The personalized website or landing page can be designed as a request for a demonstration, samples, discount offer or estimate. Additionally it can be used to RSVP to events, open houses and seminars, or allow customers to make a purchase without leaving the page.
Let’s say you’re a developer looking to sell units in your housing project. You mail customized sales letters addressed to the recipients containing detailed information about their current property. You offer them a complimentary market valuation of their home, an introduction to your new project, a customized promotional item as an enticement to take the next step and a PURL for them to get more information online and easily be able to contact you.
Potential customers follow the PURL (developer@new_project.com/customer_name) to the customized website, where they are greeted by name. Information fields on the page are automatically populated, enabling them to send you a message or simply request that you contact them. This landing page provides additional information about you, your offer, the development and the opportunity to choose the customized promotional product they want you to bring to the appointment they request.
The mailing list and property information can be researched or purchased. The form letters and PURLs can be produced in house or outsourced. “The customized promotional products can be sourced from EmbroidMe,” said Christine Marion, MAS, director of retail operations for EmbroidMe. “We are prepared to assist you in finding just the right item, from flashlights and tool sets to table clocks and wine openers.”
This concept is adaptable to most any industry. The personalized website or landing page can be designed as a request for a demonstration, samples, discount offer or estimate. Additionally it can be used to RSVP to events, open houses and seminars, or allow customers to make a purchase without leaving the page.
About EmbroidMe
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as customized promotional products and gifts to the business community. For more information about this topic and to view additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. Find EmbroidMe Locations nearest you.
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